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UPN Calls Report On Selling Superimposed Ad Space "Erroneous"

Posted: 11:52:54 on August 28 2001
By: Steve Krutzler
Dept: Enterprise | www.stenterprise.com

Last week we reported on a story from the New York Times that indicated UPN was contemplating the sale of ad space in the form of superimposed product logos -- or "ad bugs" -- similar to the network's own corner-screen logo (story).

Now, UPN officials have told Broadcasting & Cable Magazine's web site that the story was "erroneous."

"That will never happen," UPN told the site.

However, the network is finalizing a $30 million deal that will give some advertisers value-added incentives like product placement in UPN shows during the new season. Potential advertisers in the deal include McDonald’s, Cingular Wireless, Gillette, Sony, State Farm Insurance and Universal Pictures.

Might we see 'Captain Archer' shaving with a Gillette in an upcoming episode? Baseball hats, jeans, who knows...

For more, go here.

(Thanks to Lee Jamilkowski for this submission).

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