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UPN May Face Reclassification by Nielsen Media Research as "Limited" Network

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Posted: 08:56:31 on February 18 2003
By: Steve Krutzler
Dept: General Genre/SciFi
The announcement last week by UPN that it will drop its Disney-produced children's programming brings the STAR TREK network's original programming count down to just 13 hours a week, under the 15 required by Nielsen Media Research to maintain classification as a full-fledged network. The change won't happen until August and the 13 remaining hours include the Saturday movie and encore prsentation of ENTERPRISE that UPN offers to its affiliates.

According to Variety, UPN is in negotiations with the ratings firm to gain a "limited network" classification rather than the traditional "emerging network" label given for outlets with less than 15 hours of programming a week. The change could mean UPN will be segregated from the other networks on some Nielsen reports, including rival the WB. UPN isn't worried, however.

"We're in discussions with Nielsen about our reporting status, but the only thing it affects is our classification," UPN spokeswoman Joanna Lowry said. "It's doesn't affect our programming."

The change could also mean less Nielsen fees for the netlet. Read more from Reuters.

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Nielsen re-classification
By Cyrus ( ) at 17:20:26 on February 18 2003
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This is really a minor bit of news but as usual some Trekkies are looking at it as though the sky is falling.

This doesn't really affect UPN. Nielsen reporting UPN ratings separate from other networks on some of its reports is not going to impact UPN. As long as mainstream media reports the ratings as before, no one would even notice the difference.

The UPN programing that matters is the 10 hours of prime time programing they offer. Low rated children programing which they cancelled was not important. If UPN really cared about this Nielsen classification, they would spend a little more money and offer the affiliates another weekend movie to bring the number of hours from 13 to 15.

UPN has a lof of problems at the moment. This Nielsen re-classification is not one of them.

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Put Enterprise on CBS!
By Xenoclone ( chris@xenoclone.com) at 13:24:10 on February 18 2003
URL: http://www.xenoclone.com | User Info
Okay, I'm not sure, but doesn't CBS own UPN? Why not put Enterprise on CBS? The shows on CBS/ABC aren't any better than Enterprise. This gives the show a chance to gain a larger audience, perhaps some freedom since the show wouldn't have to appeal to a certain demographic as a networks primary show. It would put Trek back on a major channel, where it used to thrive.

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"Unless we learn to live together as brothers [and sisters] we will die together as fools." -Martin Luther King, Jr.

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Maybe it's for the best
By Corran_Horn ( ) at 09:17:50 on February 18 2003
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UPN could be completely taken off the air tonight and it wouldn't matter. It seems to me that the only "hit" they have is ENT, which could easily move to NBC if the quality improved.

Those sitcoms on UPN are shockingly bad. Wrestling is losing ratings. Going limited may be the next best thing to shutting it down. It gives them a chance to focus on a core of shows, then eventually with the right executives/producers, build a good primetime lineup around them, getting a larger and larger audience. And for god sakes get new marketing/ad people! The only show I watch on WB is Smallville, but the graphics and layout of the network during commercials is much better. The network and it's shows are promoted all over on billboards and radio stations.

Like ENT, to stay alive, UPN needs to reinvent itself in many ways. This may be a good thing for them.

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Q: "What do I have to do to convince you that I'm human?"

Worf: "Die."

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