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FINAL RATINGS: "Cease Fire" Negotiates Neutral Performance in UPN Sweeps Slump

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Posted: 18:13:20 on February 19 2003
By: Steve Krutzler
Dept: Enterprise | stenterprise.com
The final ratings for the week ending February 16th have finally been released after delays from Nielsen Media Research and lack of overnight figures from UPN and the WB last week. While ENTERPRISE's "Cease Fire" garnered some of the most positive reactions from fans in weeks, the episode only matched the prior week's "Stigma" (story) with a 2.9 rating, according to the San Francisco Chronicle. This places it 94th for the week and equal to the WB's DAWSON'S CREEK. "Stigma" also received a 2.9 with 4.4 million viewers and although the audience data is not yet available for "Fire," expect similar results.

Although holding steady, both "Stigma" and "Cease Fire" remain on the low end of the season two totem, only ahead of "Vanishing Point" (2.5) and "Dawn" (2.5). On the year, UPN is suffering in the February Sweeps period, an important time of year when ratings help determine advertising rates for coming months.

According to Marc Berman at MediaWeek, UPN is off by as much as 20% in household ratings, 23% in overall viewership and as much as 24% in adults 18-49 compared to the year ago February Sweeps period.

Read more at both SFGate and MediaWeek. We'll update this story with more "Cease Fire" data as it becomes available.

React to this story below and see what others are saying at the STAR TREK BBS.
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Season Two (2002-2003)
Prod #Title Airdate
128 Shockwave, Part II 9/18/02
127 Carbon Creek9/25/02
129 Minefield10/02/02
131 Dead Stop10/09/02
130 A Night In Sickbay10/16/02
132 Marauders10/30/02
133 The Seventh11/06/02
134 The Communicator11/13/02
135 Singularity11/20/02
136 Vanishing Point11/27/02
137 Precious Cargo12/11/02
138 The Catwalk12/18/02
139 Dawn1/08/03
140 Stigma2/05/03
141 Cease Fire2/12/03
142 Future Tense2/19/03
143 Canamar2/26/03
144 The Crossing3/19/03
145 Judgment3/26/03
146 Horizon4/16/03
147 The Breach4/23/03
148 Cogenitor5/??/03
149 Regeneration5/??/03
Season One (2001-2002)
TREKWEB TALKBACK
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The truth hurts...
By one_2_three ( ) at 19:43:39 on February 19 2003
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14 Million Viewers watched ENT's debut, so to say that the 4-5 million is a result of preemption and no advertising is plain wrong. (Referring to comment below)

the best thing for ENT would be to go for say 3 seasons like TOS did, close up shop and release Trek say 5 years down the road with new management, new writers, new series and a new attitude. Set it approximately 15 years after NEM, the Romulans are rebuilding and start off the debut with a Romulan joining the Federation episode and how they have been grateful for receiving such assistance after the Remans destroyed the Senate. Now that would be a great start, but this is just one of many ideas that they could do. But one thing is for certain that they need to do some major revamping and if they can't do that while a series is in midstream, then maybe they need to pull the plug first.

I hate to say it, but the ratings have got to reach at least or close to a 4.0 or better by the end of Season 2 or I'm afraid that it will have to do something along the lines of what I mentioned above.

*crosses fingers*

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Fans lost are difficult to get back
By MoulinRouge ( ) at 19:28:39 on February 19 2003
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Once you chase so many fans away with subpar episodes like ANIS, Marauders and The Seventh it's difficult to lure them back. Being on UPN with its limited advertising doesn't exactly help. Expect the ratings tonight to stay steady or to drop due to the many preemptions in major markets for professional basketball. I know that the Detroit area UPN stations are preempting tonight for the Pistons and I'm fairly certain that there are other major markets preempting Enterprise. How can ENT make any significant gainsm under those circumstances? ENT's audience has a core of about 4-5 million and it will probably remain that way. Scifi isn't that popular a form of entertainment in a mainstream audience that actually admits to watching reality television on a regular basis. Critically lauded though it may have been, Farscape's audience was smaller than ENT's audience. Buffy the overrated Vampire Slayers' audience is smaller. The best thing that could happen to ENT is if UPN went under and it went into syndication for its third season.

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