"UPN's ENTERPRISE (39% female), which airs opposite the heavily femme DAWSON'S CREEK and MY WIFE AND KIDS, that is the most male-skewed drama on the nets," writes Rick Kissel for the trade.

Accordingly, UPN is also the network with the least female audience members tuning in, at just 46%. Surprisingly, the traditionally male-dominated Fox and female-dominated WB have had reversals of fortune this season, with shows like AMERICAN IDOL and JOE MILLIONAIRE drawing more women to Fox and SMALLVILLE capturing more men for the WB. ENTERPRISE still courts more ladies than ABC's MONDAY NIGHT FOOTBALL (31%) and UPN's own WWE SMACKDOWN! (36%).

Although archival demographic statistics are not available, former executive producer of STAR TREK: THE NEXT GENERATION, Michael Piller, is often quoted as saying that the first TREK spin-off set records for drawing more female viewers in its prime than science fiction or genre shows had traditionally been able to, and in fact, many female fans may consider ST:TNG as the series that hooked them on the franchise.

The degree to which this potential shift in demographics plays into the overall picture of ENTERPRISE's recent ratings woes is uncertain, however. UPN has made no secret of its efforts to reach young male viewers with the fifth TREK skein. However, the recent article in TV Guide, "Can STAR TREK be Saved?," highlighted the fact that the show has actually skewing older than its target demographic.

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