Cable network TNN
announced today that beginning March 31st it will experiment with a brand new dimension to its STAR TREK: THE NEXT GENERATION broadcasts. According to a network press release, iTREK LIVE will use interative technology pioneed by Goldpocket Interactive
to allow viewers to take part in real-time interaction with each other and participation in fan competitions.
two-way interactive television (iTV) experience," the month-long feature will allow audience members to take part via set-top boxes or Internet-connected computers. Each weeknight from March 31st to April 25h (8p-9p ET/PT), viewers can compete in trivia contests about the episodes being broadcast. According to TNN, some questions will be answered by the episodes while some will require broader knowledge of the STAR TREK franchise. Other activities include Internet chat rooms, episode opinion polls, and according to TNN, "exclusive information and factoids not featured in the on-air episode."
Fans will compete against each other to become one of the top 10 "leader board" members each night, and for prizes such as STAR TREK encyclopedias ans MONOPOLY games. Contestants will also be entered into a drawing for the grand prize "Alien Road Trek" in a Winnebago, featuring stops at the radio telescopes in Socorro, MN, the Barringer Crater located in Flagstaff, AZ, and an off-road adventure near Area 51 outside Las Vegas, NV.
TNN, which owns the broadcast rights to THE NEXT GENERATION, with DEEP SPACE NINE beginning in Fall 2004 and VOYAGER in Fall 2006, says the interactive experiment will appeal to its mostly male, tech-saavy audience.
"This technology resonates with our key male audience who are internet
and technologically advanced," said Kevin Kay, Executive Vice
President for Programming, in the company release. "TNN will continue to
search for new ways to serve our male viewers in ways such as this as we aim
to target a variety of men's interests."
You can participate in the iTREK LIVE festivities by visiting TheNewTNN.com.
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