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No Relief on the "Horizon" as Overnight Rating Free Fall Continues

PROMENADE





Posted: 11:25:45 on April 17 2003
By: Steve Krutzler
Dept: Enterprise | stenterprise.com
For the third straight week, UPN's ENTERPRISE overnight rating pushes the series to a new low. "The Crossing" turned in a 3.9/6 two weeks ago and last week's "Judgment" fell to 3.8/6. Both episodes were the lowest overnight rating of 2003 for the series at the time, and both went on to register significant declines in audience size and final ratings, with the latter becoming the least-watched episode of the series ever, to this point (story). And it may get worse before it gets any better.

Last night's first-run presentation of "Horizon" suffered the most yet, giving up three more tenths of a point compared to "Judgment" (story) to arrive at 3.5/5 in Wednesday's overnight figures, according to MediaWeek. This is now the lowest overnight rating of the year and just narrowly remains above the all-time low set by "Vanishing Point" last November (3.4). The series is now a full point below its 2003 peak of 4.5/7 with February's "Cease Fire."

"Horizon" bested the WB's DAWSON'S CREEK (2.9/5) handily, however, the nightly average put UPN again in the last place (2.8/4). Marc Berman's Programming Insider characterized last night's showing as another "Wednesday of seesaw viewership" for UPN and the WB. The TREK network hasn't fared particularly well this week, with the debut of the much-hyped drama PLATINUM in its regular timeslot Tuesday night off 35% from its BUFFY lead-in and 26% from its Monday night preview episode, a performance Berman calls "disappointing."

For the full Wednesday overnight wrap-up visit this page. Final audience size and ratings figures for "Horizon" will be available next week.

React to this story below and see what others are saying at the STAR TREK BBS.
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Season Two (2002-2003)
Prod #Title Airdate
128 Shockwave, Part II 9/18/02
127 Carbon Creek9/25/02
129 Minefield10/02/02
131 Dead Stop10/09/02
130 A Night In Sickbay10/16/02
132 Marauders10/30/02
133 The Seventh11/06/02
134 The Communicator11/13/02
135 Singularity11/20/02
136 Vanishing Point11/27/02
137 Precious Cargo12/11/02
138 The Catwalk12/18/02
139 Dawn1/08/03
140 Stigma2/05/03
141 Cease Fire2/12/03
142 Future Tense2/19/03
143 Canamar2/26/03
144 The Crossing4/2/03
145 Judgment4/9/03
146 Horizon4/16/03
147 The Breach4/23/03
148 Cogenitor4/30/03
149 Regeneration5/7/03
150 First Flight5/14/03
151 Bounty5/14/03
152 The Expanse5/21/03
Season One (2001-2002)
TREKWEB TALKBACK
(28 comments)
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I have never
By TNG Fan ( ) at 22:29:06 on April 17 2003
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I have never seen a single episode of TOS, yet I have all the figures and stuff. I'm a huge fan of TNG, DS9, and Voyager. Enterprise started out good, but the episodes that I've seen this far have all been done before. Since I still have catching up to do with TOS, I like the idea that there are a lot of episodes of Trek just waitng for me.

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I was looking forward to the series
By FanOfGoodTrek ( kcanstey@hotmail.com) at 20:19:30 on April 17 2003
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I just wanted to say, I was looking forward to a new Star Trek series so for me it wasn't a case of "too much Star Trek". I am not going to simply say that the show sucks because someone will immediately jump forward to honestly defend it. That is fine but apparently more people are like me in the sense that it hasn't lived up to what they wanted. Same thing happened with DS9 and Voyager, I was there at the begining but that was really it, neither really did it for me and I stopped paying attention. For the record, I can still watch some TOS for the who knows how many(th) time and in regards to TNG I will tell my 14 yo son if I believe it was a "good one" (many were).
Sorry to the true fans of Enterprise if it ends but I did try the show and it appears so did many others who are no longer tuning in.

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  • Also...... by FanOfGoodTrek @ 10:53:18 ET on 20 Apr
With these ratings...
By Jadziamidala ( ) at 19:37:40 on April 17 2003
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I'm giving this show one more season to stay on the air.

---

"Who is the more foolish? The fool, or the fool who follows him?"

[ Reply to This | Parent Comment ]

Well I would have expected a turnaround
By Archangel ( ) at 17:08:44 on April 17 2003
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after the last episode, which got pretty good fan ratings and a review from OD. It seems that often, there's a lag in ratings. A bad ep hurts the next week, and a good ep boosts the next week (but if next week's ep is bad, it seems to really turn people off).

A decline is bad enough. A decline that doesn't stop is even worse. I guess we have to ask the question, are our opinions at all relevant to the ratings anymore, or are the only people with enough of an interest in the show as to keep posting about it here so far removed from the rest of the public that our feelings have no relationship to the general public...

But maybe Mayweather is so loathed that in spite of Judgement, people knew this was a Mayweather ep from the promos, and thus stayed away in droves.

New promotional strategy: Don't show Mayweather in the promos!

Other suggestions for how to trick people into watching? Splicing in footage from TNG's promos perhaps?

---

"The weak and the cowardly have no place in shuffleboard."
--Phil Hartman ("Worf," SNL)

[ Reply to This | Parent Comment ]

FIX IT!!
By Toroth's 1st Officer ( ) at 16:15:57 on April 17 2003
URL: | User Info
Check it out.. Top ways to fix enterprise ratings..
10. I agree with the "Enterprise event thing.. cut it out."
9. Find a timeslot that is better suited to the show.
8. Put it on cable! Sign a contract with TNN (now spikeTV) or SciFI that guarantees at least 2 years. You should get takers.
7. Change the show. Yes I knwo this is being done, but let us know it . New uniforms, new opening. Remember when TNG updated the uniforms, added collars, and gave us a better intro? We know when we're watching its something different. AND MAKE THE QUALITY REALLY BETTER THEN!!!
6. A whole season without anyone captured and put in a cell.
5. I was glad to see Duras, and developing stuff with klingons. There are lots of aliens out there to meet that we already know.. how are THEY different?
4. A new character. Sorry, but it worked for DS9 and voyager.. and TNG always had repeating guests, Ro, Obrien.. How about someone from the future, stuck in the past. Think of the conflict that could bring..
3. While we're at it, more conflict! And raise the stakes!
2. More emotion, less bland. More stuff that really hits home and hurts these characters. Make us care
1. Advertise.. on UPN, on CBS, on TNN, on SciFi.. and not just a show ad, but a specific "This week on enterprise" ad.

Thanks

[ Reply to This | Parent Comment ]

What if?
By TNG Fan ( ) at 15:29:52 on April 17 2003
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I know that this is a bit unrealistic, but what would happen if the ratings went down to like 5 people?

[ Reply to This | Parent Comment ]

Sad
By Dukat ( ) at 14:29:32 on April 17 2003
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Well this is sad, because I really thought this episode was really good. It was a little predictable, that is true-- but it actually had a bit of character development for Travis-- and I think that outweighs the predictability factor.

I think that the episodes lately have been as good as the best Voyagers, and better than the median TNG episodes. The biggest problem I think lately, (other than the drain of viewers), is that UPN is billing every Enterprise as "ENTERPRISE EVENT : XXXXXXX".

I am a little concerned about next year, but if Braga keeps things on this track, the future is starting to look a bit brighter.

[ Reply to This | Parent Comment ]

Excuses, excuses
By timmer33 ( ) at 14:05:20 on April 17 2003
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I love it how every time the show gets low ratings (which is every single week, btw) people come on here and say, "Well, there was a lakers game last night" or "The NHL playoffs are on" or "American Idol ..." and so on and so on.

Oh, and my all time favourite? "Increased competition." That one is just too funny.

Trek has always had competition people. Period. It's just that ENT has sunk to new lows and people are no longer interested. I am one of them, and as I already stated, I have stopped watching altogether and plan on giving the show one more chance during the season finale and the season premiere next season. I think a lot of people are like me, and Paramount would do well to keep their eyes on those episodes and ratings. If they are poor also, I can't see how they can justify keeping B&B on.

You know, just firing B&B would increase ratings! People would tune in just to see what the new eps were like.

Paramount --- what are you thinking???

Timmer33

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Lakers and Enterprise
By One of One ( ) at 13:28:14 on April 17 2003
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Here in Los Angeles Enterprise airs on a different network than Lakers games, but last night and many other nights I prefer to tape Enterprise and watch the Lakers game. I'm not sure how much of an impact this could have in a market as large as LA, but it's worth considering.

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Ratings
By Tbar ( tbar@divertigo.com) at 11:36:58 on April 17 2003
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Well, here in Orlando, they didn't even show Enterprise last night due to a basketball game, so I wonder how many other cities deal with that and how that effects the ratings...

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