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Viacom Driving New 'Spike' Through Filmmaker Lee's Spat Over SpikeTV

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Posted: 11:02:39 on June 24 2003
By: BWilliams
Dept: General Star Trek
The Associated Press has reported that lawyers for TNN have filed court papers Monday by Spike Jones, Jr., the son of the legendary music satirist, saying it is "frightening" that filmmaker Spike Lee is trying to claim exclusive ownership of the name "Spike". This is just the latest chapter in the Viacom/Lee spat over the proposed name change for STAR TREK's cable home.

Lee won a court injunction June 13 that stopped Viacom, the nation's third biggest media company, from changing TNN's name to Spike TV on June 16 as planned. Lee, who has directed films such as MALCOLM X and DO THE RIGHT THING, claimed the rebranding was an attempt to hijack his name and reputation.

Viacom said it wanted to change the name of the cable network, which broadcasts STAR TREK: THE NEXT GENERATION nightly and several of the STAR TREK feature films on occasion, to Spike TV to attract a predominantly male viewing audience. The company said Lee, whose real name is Shelton Jackson Lee, could not prove that its use of the name "Spike" referred to him. Viacom claims that it lost at least $17 million due to the delay in changing the name for the first week alone.

Jones said in court papers that he and his family own the rights to the name, likeness, recorded performances and television shows that belonged to his father, the 1940's and 50's bandleader.

At the height of his success, Spike Jones composed such hits such as "Yes, We Have No Bananas", "Der Fuehrer's Face", and "Don't Hit Your Grandma With a Shovel".

For more information on this report visit this page.

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Spike Strips
By Iron Helix ( ) at 02:15:47 on June 27 2003
URL: http://www.maniacalmonkeys.net/ | User Info
The police department should join in too, after all they use spike strips to attempt to stop vehicles.

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This a great thing! Good publicity!
By Corran_Horn ( ) at 23:24:47 on June 24 2003
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Even when you take into account the delays and the court costs, TNN is getting some great publicity out of this. Everyone knows that Spike Lee is a moron for doing this, so for the general public at large that watches the evening news and reads the paper, they may not be feeling sorry for TNN, but you can bet many of them are very curious now of the new format.

Who knows, Spike TV may be terrible and fail, but at least it got it's name out there for recognition. Before all of this talk about a lawsuit, I don't recall hearing anything about Spike TV, only when I watched the TNG reruns did I hear about the change.



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"I have come here to chew bubblegum and kick ass, and I'm all out of bubblegum."

Roddy Piper, "They Live"

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on the other hand
By sky ( ) at 16:34:12 on June 24 2003
URL: | User Info
This issue came up with an African American co-worker and "Spike Lee" is the first thing that came to her mind when she heard about the controversy. So the merits of the argument can apparently vary depending on your cultural perspective.

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"When I was your age, I didn't watch television! I LIVED! So... move out of your parent's basements!"

-- William Shatner on SNL, 1986

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What about?
By Cinepixel ( cinepixel@mail.ev1.net) at 15:32:57 on June 24 2003
URL: | User Info
What about Spike (Fonzi's OTHER nephew) from HAPPY DAYS? How does HE feel about this?

This Spike thing is so ridiculous. Why don't they just call it the CRAP NETWORK...cuz that's all they show (with the exception of Star Trek, of course).

Cinepixel

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"You can't manipulate God. God set down the rules. If you refuse to see what is so evident to MILLIONS of others then...

You risk your immortal soul...."

-- Lightstar

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Only in America...
By Penfold ( ) at 14:50:01 on June 24 2003
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That a spent force like Spike Lee could have the arrogance to claim that anyone would think "SpikeTV" would be associated with him. And that there would be a judge that would back him up with an injunction.

Total complete farce - if anyone said "SpikeTV" to me, I'd think of Buffy the Vampire Slayer, not Mr Lee.

Or there was that album "Spike" by Elvis Costello.

And I'm sure there was a character called Spike on UK kids TV several years ago.

Now, if they were trying to call it "MadonnaTV" or "StingTV", I could understand a bit more...




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Spike Jonze
By Corey ( ) at 12:07:16 on June 24 2003
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And hey, there's also Spike Jonze, the music video and movie director. He should get a piece of the action too.

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Spike Puns
By covetom ( ) at 11:25:55 on June 24 2003
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Steve, you should stop using these "spike" puns in you headlines. Someone is going to sue you. :-)

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=Tom=

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