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Sep 10, 2003: ENTERPRISE third season premiere on UPN

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TREK Back in Style: UPN Touts Moniker in Promo Featuring First S3 Footage

PROMENADE

Posted: 10:03:13 on August 21 2003
By: Steve Krutzler
Dept: Enterprise | stenterprise.com

UPN aired the first new footage from the third season of ENTERPRISE last night, proudly marketing the show as STAR TREK ENTERPRISE, emblazened across a familiar silver Starfleet arrowhead. Earlier spots featuring old footage also referred to the show using the franchise moniker rather than simply ENTERPRISE.

The 30-second promo spot, called "Captain's Log," frames new footage of the season premiere around Scott Bakula's starlog about the new mission into the Expanse."After Earth was brutally attacked by an unknown species, the Xindi... an elite military group joined Enterprise in our search for these aliens," Archer says over quick shots of MACO characters brandishing rifles about the ship.

The commercial also includes brief glimipses of the Xindi Council Chamber and its alien inhabitants, as well as some footage from last year's season finale. The promo ends with the premiere date "09.10.2003" and Archer's words: "We don't know what we will find here, but there's no turning back."

You can download an MPEG format of the trailer from Vidiot.

React to this story below and see what others are saying at the STAR TREK BBS.
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Season Three (2003-2004)

Prod #	Title	Airdate
153	The Xindi	09/10/03
154	Anomaly	09/17/03
155	Extinction	09/24/03
156	Rajiin	10/01/03
157	Impulse	10/08/03
158	[Sixth Episode]	10/15/03
159	Xindi-Sloth	10/22/03
Season Two (2002-2003)
Season One (2001-2002)

TREKWEB TALKBACK
(20 comments)

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Could someone please mirror this file?
By Darth Brooks ( ) at 18:59:13 on August 21 2003
URL: | User Info

Pretty-please? :-)

-DB

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[ Reply | Quote | Parent ]

RE: Could someone please mirror this file? by Xenoclone @ 03:05:17 ET on 22 Aug

RE: Could someone please mirror this file? by Noraa @ 16:10:37 ET on 22 Aug

Please Oh, Please.....
By Slaphappy ( ) at 16:39:17 on August 21 2003
URL: | User Info

If they add "Star Trek" to the title that means they'll have to change the opening credits, which gives them a great opportunity to ditch that crappy theme song.

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"The bureaucratic mentality is the only constant in the universe..."

-McCoy

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Doesn't make sense
By timmer33 ( ) at 15:26:13 on August 21 2003
URL: | User Info

What doesn't make sense is that they play this promo during reruns of ENT. Obviously someone who is watching ENT is going to watch S3. They need to show this promo during other shows as well. Where is the publicity for ENT???

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[ Reply | Quote | Parent ]

RE: Doesn't make sense by dinzy @ 17:25:35 ET on 21 Aug

RE: Doesn't make sense by Faxanadu @ 22:54:51 ET on 21 Aug

Now THAT's the way to market ENT!
By El4short ( ) at 11:57:27 on August 21 2003
URL: | User Info

How nice to see them actually say "Star Trek" again! That logo looks great. I totally agree, Steve -- why they didn't use the Star Trek title is beyond me. It's one of TV's most-recognizied brands ... why make potential viewers have to work to figure out your show?

At least UPN looks excited about the new season, where they really never did in past marketing. If you act excited, it usually rubs off on viewers, so I hope they keep it up.

I also hope that ST:ENT logo finds its way onto more "Enterprise" materials (opening sequence, hint hint?) I am definitely giving S3 a shot.

Elrond L.

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yeah
By Merlinus Ambrosius ( ) at 11:56:29 on August 21 2003
URL: | User Info

I saw it last night on TV....looked pretty cool. I don't know about anyone else, but I am really looking forward to this season. Part of it, I think, is because its do or die time. If this season bombs worse than the last two....Enterprise will be canned. But if it can show some improvement......

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Capt. Carter: Theoretical Astrophysics

Col. O'Neil: Which means...

Gen. Hammond: She's smarter than you are, Colonel.
-Stargate SG-1, Children of the Gods

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Downloaded the promo... by PretendToDream @ 14:29:10 ET on 21 Aug

Can't download; where's a BitTorrent link?
By Xax ( ) at 11:35:05 on August 21 2003
URL: | User Info

The site seems to be too busy. Why they don't just use a BitTorrent link, I don't know. Anyone have an alternative site or BT link?

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Aw...
By Brikar ( brikar99@yahoo.com) at 10:43:25 on August 21 2003
URL: http://www.geocities.com/brikar99/ | User Info

I can't seem to get it... I kinda want to see it.

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Funny Sci-Fi Fantasy Show Quote of the Current Time Period of My Choosing:

"I have read of a place where humans do battle in a ring of jello." -- Teal'c, Stargate SG-1

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StarTrekNorge.com by TiTanZ8 @ 11:38:26 ET on 21 Aug

STAR TREK good for ENT
By Steve Krutzler ( s_krutzler@trekweb.com) at 10:06:12 on August 21 2003
URL: http://trekweb.com/brittandsteve | User Info

I think ENT can use all the help it can get in attracting audience and it was a big mistake taking ST out of the title because the average viewer had no clue what ENTERPRISE was. Since they couldn't get out of paying royalties to the Roddenberry estate, they might has well use what they're paying for, and despite Rick's misguided impressions, the phrase STAR TREK has a lot of clout. Let's just hope this change sticks and in more places than just UPN's promos.

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Steve Krutzler
=\/-/= Rocks

[ Reply | Quote | Parent ]

RE: STAR TREK good for ENT by paustin @ 17:52:12 ET on 21 Aug
RE: STAR TREK good for ENT by Manicmarv @ 13:06:56 ET on 21 Aug
RE: STAR TREK good for ENT by Xax @ 11:37:41 ET on 21 Aug

RE: STAR TREK good for ENT by Blok_Narpin @ 13:40:54 ET on 21 Aug
RE: STAR TREK good for ENT by Steve Krutzler @ 11:41:19 ET on 21 Aug

RE: STAR TREK good for ENT by Daniel @ 13:14:12 ET on 21 Aug