Ever since airing television commercials with the two-years-absent STAR TREK moniker in front of ENTERPRISE, speculation has been circulating that the series would eventually place those hallowed two words back in its official title.
With season three marking a seemingly do-or-die attitude, UPN today announced the name change officially to its affiliates. Kathie Kiefner
, manager of communications and operations for CBS and UPN affiliate relations, informed stations of the change just today. TrekWeb has obtained the following memo:
TO ALL UPN STATIONS
SEPTEMBER 9, 2003
RE: STAR TREK ENTERPRISE - TITLE REVISION
WEDNESDAY, 8:00-9:00PM CNYT/CPT AND SUNDAYS 10PM
PLEASE NOTE THE FOLLOWING NEW TITLE FOR THE 2003/2004 SEASON:
STAR TREK ENTERPRISE
ALL OTHER INFORMATION REMAINS THE SAME. PLEASE UPDATE YOUR RECORDS ACCORDINGLY.
Speculation abounds for the reasons behind the name change, but it seems likely that with the show attempting a ratings rebound this season, distancing the series from the familiar sci-fi brand name was no longer an option.
The new name follows the model of STAR TREK NEMESIS and appears without the colon that accompanied DEEP SPACE NINE and VOYAGER and comes at an appropriate moment. STAR TREK celebrated the 37th anniversary of its original debut on NBC in 1966 yesterday, September 8th.
STAR TREK ENTERPRISE premieres tomorrow at 8p on UPN. (Thanks to Bryan.)
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