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Final Ratings: "The Xindi" Draws More Viewers, But Reveals Demographic Erosion
PROMENADE







Posted: 00:01:00 on September 12 2003
By: Steve Krutzler
Dept: Enterprise | stenterprise.com
Hollywood trade paper Variety has published some early information about the final ratings for ENTERPRISE's premiere Wednesday night. The episode, which garnered a 4.4/7 overnight rating--matching the season two finale "The Expanse" (story)--did show signs of improvement.

According to the trade, "The Xindi" was watched by an estimated 4.07 million people, slightly higher than for "The Expanse" last May (3.88 million), but still 17% below "Shockwave, II" (4.89 million). This is the largest audience for the series since May's "Regeneration" Borg event (4.12 million). February Sweeps' "Cease Fire" maintains the 2003 record of 4.78 million. The final household rating for the premiere was 2.6/5, compared with "The Expanse"'s 2.8/4. This means that although less households were watching "Xindi," the latest episode received 1% greater share of the viewers watching television at the time. Last year's "Shockwave, II" received a 3.2/5 final rating.

Although the overall audience improved on its immediate predecessor, "Xindi"'s performance may reveal a more dangerous foe than simply total viewership. Demographic ratings for Adults 18-49 were only 1.6/6 for the third season opener, down 11% from "The Expanse" and 30% from "Shockwave, II." In Adults 18-34, according to the trade, "Xindi" is off 39% on the year-ago episode (1.1/4). The series premiere of JAKE 2.0 actually gained in this category over the TREK presentation with a 1.2/4 and in the Males 18-34 with a 1.3/4 vs. 1.1/5.

Visit this page for the original Variety report. Thanks to 'Cyrus' for the tip.
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Season Three (2003-2004)
Prod #Title Airdate
153 The Xindi 09/10/03
154 Anomaly 09/17/03
155 Extinction 09/24/03
156 Rajiin 10/01/03
157 Impulse 10/08/03
158 Exile 10/15/03
159 The Shipment 10/22/03
160 Twilight 10/29/03
161 North Star 11/05/03
Season Two (2002-2003)
Season One (2001-2002)
TREKWEB TALKBACK
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falling 18ish demo means they should drop the "sexify it up"
By Bucky ( ) at 09:22:30 on September 12 2003
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focus more on the sci-fi war/ prequel concept. not that I mind tittie shots of Jo, they just sort of stick out like a sore thumb in the show.

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Give it time, give it time.
By viking5150 ( viking5150@hotmail.com) at 08:18:12 on September 12 2003
URL: http://www.chrisluckhardt.com | User Info
I will be giving Enterprise until at least February sweeps.

With a new direction, they need time to get their "space legs" (much like TNG did in season 3).

I'd rather not judge a book by its first page, but rather by its first chapter. I believe that first chapter will be established by sweeps.

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"It's dead, Jim"
By space cadet ( ) at 00:51:26 on September 12 2003
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I think the ratings for viewers 18-49 are the most damning of them all, because even if the total audience and overall rating numbers continue to fall, if the 18-49 rating is decent then the show (in the minds of the studio, network, and producers) has a right to exist. That's because those 18-49 year olds are the ones that get the advertisers' dollars. So it's not looking good at all for ENTERPRISE. Their numbers across the board are piss poor and the season premiere traditionally is supposed to debut big, but it didn't here and they didn't even have competition from the other networks. I still think the show will at least go 4 seasons because 100 episodes or so is standard for syndication but maybe the powers that be will cut their losses and decided 3 seasons are enough.

I'm not poo-pooing on TREK, I love the franchise as a whole but it is in a sorry state. I am loving DS9 on DVD though!

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