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"Anomaly" Scores Double-Digit Gains in All Major Demographic Viewership Measures
PROMENADE







Posted: 09:30:09 on September 21 2003
By: Steve Krutzler
Dept: Enterprise | stenterprise.com
As reported on Friday (story), the second episode of ENTERPRISE's third season, "Anomaly," improved on the season premiere in many ratings figures. Despite a slightly lower overnight rating, the final numbers for "Anomaly" revealed a 5% jump in overall viewers (4.29m vs. 4.07m), making it the most-watched episode since February's "Future Tense" (4.62m).

TV Barn reports that the show also demonstrated significant improvements in all the major demographic categories. In the Adults columns, "Anomaly" saw +27% among adults 18-34 (1.4/5 v. 1.1/4), +13% among adults 18-49 (1.8/6 v. 1.6/6), +20% among persons 12-34 (1.2/4 v. 1.0/4).

Breaking it down by gender, "Anomaly" also attracted the most women 18-34 and 18-49 since February. The second episode in particular saw gains of +20% among females 12-34 (1.2/4 v. 1.0/4), +40% among women 18-34 (1.4/5 v. 1.0/4), +25% among women 18-49 (1.5/5 v. 1.2/4). Improvements among the traditional male audience were also dramatic: +27% among men 18-34 (1.4/6 v. 1.1/5), +10% among men 18-49 (2.2/7 v. 2.0/7) and +12% among men 25-54 (2.9/8 v. 2.6/8).

Additionally, the site reports, that ENTERPRISE ranked number two among men 25-54 (2.9/8) for the eight o'clock hour, coming in behind only ABC's comedies.

For more on the show's rating performance, check out this page.
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Season Three (2003-2004)
Prod #Title Airdate
153 The Xindi 09/10/03
154 Anomaly 09/17/03
155 Extinction 09/24/03
156 Rajiin 10/01/03
157 Impulse 10/08/03
158 Exile 10/15/03
159 The Shipment 10/22/03
160 Twilight 10/29/03
161 North Star 11/05/03
Season Two (2002-2003)
Season One (2001-2002)
TREKWEB TALKBACK
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Smallville not the only ratings problem...
By mono76 ( ) at 23:57:24 on September 21 2003
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Smallville will be a ratings hit I am sure. However the NBA is gearing up as well. At least in my area (Phoenix) our UPN affliate always preempts ENT for the Phoenix Suns games. Luckily they always rebroadcast the show on Sunday night but I always wonder how many other UPN affliates preempt ENT due to local sports. That it would seem is a bigger hit, since that local market get a absolute 0 to Smallville's alreay good numbers.

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Why cant we have consistent intense episodes like this
By Grand Admiral Thrawn ( grandadmiralthrawn@sbcglobal.net) at 15:57:17 on September 21 2003
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Strangely I liked Anomaly much more than the Xindi. It felt dark, edgy and sprinkled with some nifty cgi just like the good old days of DS9.
I hope we get to see more of this. Enterprise usually turns out occasional gems like this every season like Dead-stop of S2 and Silent enemy of S1 but majority of episodes falter due to poor execution. With smallville looming ahead B&B donot have that luxury anymore

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TV Barn? Woo-hoo!
By PokeTrek ( ) at 14:50:53 on September 21 2003
URL: http://geocities.com/atlashill/Poketrek/ | User Info
Aaron Barnhart, the TV critic who runs TV Barn, works out of KC. All his reviews for this season have been favorable.

A nice voice of endorsement from the Midwest, especially from a metropolis dissed TWICE on the Enterprise-D's holodecks!

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It'd be nice if this could continue, but...
By SirTrekker ( shauenstein@wi.rr.com) at 12:10:48 on September 21 2003
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I think once Smallville premieres, this will change drastically, and not in a positive manner. Demographics aside, the ratings for Smallville have been consistently strong against even the top 3 networks, so Enterprise will probably get stomped on like a narc at a biker rally.

I don't know about the rest of you, but I really enjoyed "Anomaly". The acting was a little tighter, the action more intense, even the music was better (not the opening song...don't even get me started on the opening song). Scott Bakula did a fantastic job playing it a little rougher with Archer. That airlock scene, although hyped in the promos, was still sweet.

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