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Overnight Rating Inches Lower for "Impulse" Opposite SMALLVILLE

PROMENADE

Posted: 11:32:12 on October 09 2003
By: Steve Krutzler
Dept: Enterprise | stenterprise.com

The overnight ratings for Wednesday's night of first-run television have been published at Mediaweek.

STAR TREK: ENTERPRISE's fifth episode of the season, "Impulse," declined again in the figures, earning a 3.9/6 vs. last week's 4.0/6. The overnight performance shows a 28% decline on the year-to-year period (3.9/6 vs. 5.4/8). "Impulse" now has the lowest overnight performance of season three.

Against the WB's SMALLVILLE (#4, 6.4/10), ENTERPRISE came in a distant sixth place in the eight o'clock timeslot. UPN as a whole was last, averaging 3.2/5 vs. WB's 5.5/8 on the night. Mediaweek's Marc Berman says, "Yes - ENTERPRISE is inching closer to the loser's circle." The Programming Insider selected SMALLVILLE as one of last night's overnight ratings "winners."

Despite the overnight decline last week and the overflying SMALLVILLE season premiere, "Rajiin" eventually went on to score the largest audience and highest final household and Adults 18-49 ratings since February's "Future Tense." (story).

Final ratings for "Impulse" will be available soon. Check out the complete overnight round-up here.

React to this story below and see what others are saying at the STAR TREK BBS.
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Season Three (2003-2004)

Prod #	Title	Airdate
153	The Xindi	09/10/03
154	Anomaly	09/17/03
155	Extinction	09/24/03
156	Rajiin	10/01/03
157	Impulse	10/08/03
158	Exile	10/15/03
159	The Shipment	10/22/03
160	Twilight	11/05/03
161	North Star	11/12/03
162	Similitude	11/19/03
163	Carpenter Street	11/26/03
Season Two (2002-2003)
Season One (2001-2002)

TREKWEB TALKBACK
(33 comments)

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Change the day
By jagares ( ) at 04:40:04 on October 10 2003
URL: | User Info

I think that the UPN should change the day for Enterprise to improve the ratings (without any young Superman against it).
What do you think?
I'd like to watch both series so if they change the day (or the hour) i'll be able to see them with an improve of ratings.

[ Reply | Quote | Parent ]

RE: Change the day by TheShadowKnows @ 11:43:30 ET on 10 Oct

RE: Change the day by Blok_Narpin @ 12:44:11 ET on 10 Oct

Yeah, but there was a full moon...
By Mr. Hippo ( mr_hippo@eudoramail.com) at 00:08:56 on October 10 2003
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... and Mars was in ascendence this week.

Everyone knows that overnight ratings are negatiely skewed against the minor networks under those conditions, so this is not an accurate reflection of ENT's growing audience numbers. Also, there was a power failure on Wednesday night in Boise, Idaho and that took a good chunk out of ENT's viewer numbers because everyone knows that Boise, Idaho is the biggest ENT market.

[ Reply | Quote | Parent ]

RE: Yeah, but there was a full moon... by MaxPower @ 00:56:33 ET on 10 Oct

Are overnights just early estimates?
By Avilos ( ) at 22:43:02 on October 09 2003
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I don't seem to understand completely the difference between overnights and final ratings. If overnights are just early estimates that are replaced with the final numbers later, then the overnights alone don't mean anything. Otherwise it would be like saying early exit polls determine the results of an election, not the final vote count.

[ Reply | Quote | Parent ]

RE: Are overnights just early estimates? by MoulinRouge @ 00:08:05 ET on 10 Oct

I hate Smallville
By Jimmy_C ( jimbobbs@hotmail.com) at 17:26:39 on October 09 2003
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After the first act of Impulse, I flipped to Smallville since the ads were interesting. What an awful show it has become. The acting and writing is seriously worse than some soap operas. I had no idea why Clark's father got super-strength and why Clark took off his shirt (way more out-of-place than anything in Enterprise). Last season, I thought a few episodes were good, but haven't kept up. If the writing and acting of this episode are about par with anything else in the series, I can safely say I'll stick with Enterprise for the foreseeable future.

[ Reply | Quote | Parent ]

RE: I hate Smallville by cooper2000 @ 22:10:53 ET on 9 Oct

RE: I hate Smallville by Jimmy_C @ 23:44:20 ET on 11 Oct
RE: I hate Smallville by Blok_Narpin @ 12:48:21 ET on 10 Oct
RE: I hate Smallville by MoulinRouge @ 00:03:09 ET on 10 Oct

RE: I hate Smallville by Flynn 19 @ 01:23:16 ET on 10 Oct

RE: I hate Smallville/amen by MoulinRouge @ 13:42:12 ET on 10 Oct

Smallville, no thanks. Bring on Rory and Lorelai! LOL! by viking5150 @ 16:41:57 ET on 10 Oct

Looser?
By Mr. Xindi ( ) at 12:02:11 on October 09 2003
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4.0 to 3.9 is a slight decrease, fast nationals are holding steady and besides Smallville dropped 0.3. Last Years episode on which mediaweek.com commented on was A Night in Sickbay (A season 2 ratings high) and its WB competitor was the useless Dawsons Creek. This season Star Trek: Enterprise's ratings have been an improvement on the end of season 2 meaning it has brought back more viewers and is up against Smallville.
For this it does not deserve to be in the loosers column.

[ Reply | Quote | Parent ]

RE: Loser? by TheShadowKnows @ 11:56:41 ET on 10 Oct
RE: Looser? by Cyrus @ 14:56:22 ET on 9 Oct
Steve, your headline should have been ENT inched lower against playoff by MoulinRouge @ 13:58:27 ET on 9 Oct

RE: Steve, your headline should have been ENT inched lower against pla by cooper2000 @ 22:14:42 ET on 9 Oct
RE: Steve, your headline should have been ENT inched lower against pla by Cyrus @ 16:27:04 ET on 9 Oct

RE: Steve, your headline should have been ENT inched lower against pla by MoulinRouge @ 17:31:06 ET on 9 Oct

RE: Steve, your headline should have been ENT inched lower against pla by cooper2000 @ 22:21:12 ET on 9 Oct
RE: Steve, your headline should have been ENT inched lower against pla by joesmom @ 19:46:09 ET on 9 Oct
RE: Steve, your headline should have been ENT inched lower against pla by Timothy11 @ 19:05:06 ET on 9 Oct

Good episode
By The Caretaker ( ) at 11:48:25 on October 09 2003
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Well, personally, the past two weeks, I have been taping Enterprise and Jake 2.0, so I can watch Smallville and The West Wing. Immediately after the latter show is finished, I then watch Enterprise (and am building up Jake 2.0 so I can go back and watch them later when I have more time). I can't speak for everyone else, but its kind of enjoyable to watch Enterprise when I can speed through the commercials... not to mention I like both prequel shows, so taping one and watching the other is the only way around it.

But, mine is not a Neilssn family, so, our viewing habits don't really count, do they?

[ Reply | Quote | Parent ]

RE: Good episode by The Caretaker @ 12:41:39 ET on 9 Oct
RE: Good episode by Scorned @ 12:40:10 ET on 9 Oct

RE: Good episode by Dogsbd @ 15:25:58 ET on 9 Oct

RE: Good episode by TheeBlueWolf @ 12:03:53 ET on 9 Oct

3.9, not 3.0
By MoulinRouge ( ) at 11:48:06 on October 09 2003
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You've got the rating listed differently in two different parts of your article. ENT earned a 3.9. Not surprising. My friend wanted to watch but UPN preempted his station for baseball playoffs. Ouch. Hopefully the final ratings will show steady against the playoffs. I could have done without Mediaweek's snotty comments, but what can you do? Look at the bright side, perhaps. Smallville decreased more than ENT.

[ Reply | Quote | Parent ]

RE: 3.9, not 3.0 by Steve Krutzler @ 11:58:27 ET on 9 Oct

RE: 3.9, not 3.0 by MoulinRouge @ 12:22:02 ET on 9 Oct