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Sep 10, 2003: ENTERPRISE third season premiere on UPN

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Baseball Playoffs Send ENT Into Overnight "Exile" as Major Markets Tune Out UPN

PROMENADE

Posted: 11:42:57 on October 16 2003
By: Steve Krutzler
Dept: Enterprise | stenterprise.com

The sixth episode of STAR TREK: ENTERPRISE's third season debuted last night on UPN opposite stiff competition from the baseball playoffs on Fox.

The leftovers from baseball meant many shows were preempted for rerun presentations to avoid the onslaught. ENTERPRISE will broadcast a repeat of "The Xindi" next week rather than go up against the World Series.

According to Mediaweek, ENTERPRISE scored a 3.6/5 overnight rating last night, the lowest yet of the season. This is mitigated, however, by the fact that overnight ratings include only major markets, where baseball has more of an impact. Final ratings may not indicate as steep a decline for ENTERPRISE.

Even so, competitor SMALLVILLE on the WB managed to improve that network's performance on the year-ago evening by 38% with a 6.0/9. ENTERPRISE is down 29% on the year-ago night. "Exile" was sixth in the eight o'clock timeslot, contributing to UPN's last-place average of 3.1/4 vs. WB's 5.1/7.

Final ratings will be available soon. For the complete overnight wrap-up, visit this page.

React to this story below and see what others are saying at the STAR TREK BBS.
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Season Three (2003-2004)

Prod #	Title	Airdate
153	The Xindi	09/10/03
154	Anomaly	09/17/03
155	Extinction	09/24/03
156	Rajiin	10/01/03
157	Impulse	10/08/03
158	Exile	10/15/03
159	The Shipment	10/22/03
160	Twilight	11/05/03
161	North Star	11/12/03
162	Similitude	11/19/03
163	Carpenter Street	11/26/03
Season Two (2002-2003)
Season One (2001-2002)

TREKWEB TALKBACK
(14 comments)

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Culture shift
By Xenoclone ( chris@xenoclone.com) at 02:32:35 on October 18 2003
URL: http://www.xenoclone.com | User Info

You know, I remember reading an article on Harry Potter a while back. In it, they had an interview with the webmaster of mugglenet.com. It's interesting how in the past a fan club president might have been interviewed and today it's the webmaster. It's an interesting cultural shift. In theory, the webmaster should be exposed to a wider variety of opinions and have a better idea od fan opinion on a series. Of course, I think there are flaws to the theory but it's interesting anyway.

I get a lot of email from people visiting The Robot Directory who assume I'm an expert in robotics. Lol. I'm just an EE student. Sort of like judging a book by its cover I guess.

[ Reply | Quote | Parent ]

Seems like...
By Rat Boy ( ) at 23:26:32 on October 16 2003
URL: | User Info

...the networks were a little gun-shy around that game. NBC pulled an all-new episode of "The West Wing" at the last minute because of it.

[ Reply | Quote | Parent ]

ratings
By Cyrus ( ) at 14:41:00 on October 16 2003
URL: | User Info

This is mitigated, however, by the fact that overnight ratings include only major markets, where baseball has more of an impact. Final ratings may not indicate as steep a decline for ENTERPRISE.

Not likely in this case. There was a lot of national interest in whether the Cubs could break their curse or not. The fast national ratings show Baseball game doing great nationally and ENT getting around a 2.1 or 2.2 rating (which might end up being its lowest rating ever). The first half hour of ENT was hurt the most (2.0/3 rating) as Baseball was getting its highest rating (17.1/28).

NBC did the wise thing by not wasting new episodes against such a highly anticipated game.

[ Reply | Quote | Parent ]

RE: ratings by rumandchocolate @ 15:41:23 ET on 16 Oct

RE: ratings by Cyrus @ 15:50:01 ET on 16 Oct

Except...
By rumandchocolate ( ) at 13:31:31 on October 16 2003
URL: | User Info

Smallville didn't air in this time slot a year ago... so the 38% increase is meaningless, except perhaps as a gauge that Smallville is more watched than Dawson's Creek (or whatever the WB aired last year).

[ Reply | Quote | Parent ]

RE: Except... by cooper2000 @ 02:09:17 ET on 17 Oct

RE: Except... by rumandchocolate @ 15:29:58 ET on 17 Oct

I figured
By HybridStatement ( HybridStatement@ec.rr.Com) at 12:05:50 on October 16 2003
URL: | User Info

I figured the ratings would drop for this week, again, another UPN screw up, why not show the re-run next week? What a stupid move.

[ Reply | Quote | Parent ]

RE: I figured by joesmom @ 15:09:50 ET on 16 Oct
RE: I figured by PokeTrek @ 13:34:52 ET on 16 Oct
RE: I figured by Apotheases @ 13:28:53 ET on 16 Oct
RE: I figured by MoulinRouge @ 12:28:27 ET on 16 Oct

RE: I figured by FishTank @ 10:51:41 ET on 17 Oct

(7 comments)

Oct 17 - ST5, Ryans, West, Shimerman, Picardo, NEW FRONTIER, Billingsley, Russ, McNeill et al

(2 comments)

Oct 17 - Paramount Confirms Arrival of ST:TOS DVD Box Sets On the Horizon

(11 comments)

Oct 16 - Baseball Playoffs Send ENT Into Overnight "Exile" as Major Markets Tune Out UPN

(14 comments)

Oct 15 - Krutzler on BBC Radio, VOY/TOS R2 DVDs, "Exile" Caps, Park, Stewart/Neuss, Ratings Tracker, STV Easter Egg

(4 comments)

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